AI Moderated Interviewer is an AI agent that leverages Voice AI to conduct moderated user interviews — on demand, transforming how research is conducted at scale.
It uses your prepared discussion guide to interview participants. So, you have flexibility to create everything from screener interviews to in-depth conversations. It can lead dynamic conversations with many participants at once.
The interviewer is completely integrated into your Marvin workflow. You can create a moderated session, store interviews, and analyze them — all in one place.
When should I use AI Moderated interviewer?
AI Moderated interviewer is ideal for teams that need to collect high-quality customer feedback at scale — even with limited resources. It conducts interviews whenever participants are available. They can click the link and begin the interview whenever they are ready. Use this to talk to participants across time zones.
The interviewer can also interview people in over 40 languages. Augment the work your experienced researchers can do on their own.
Gain richer insights than surveys or unmoderated sessions. The AI does not restrict participants to predefined responses. It asks follow-up questions, so you get more context and clarity.
Participants have time to think about their responses, making the process stress-free. They may also feel more comfortable providing frank or critical feedback to an AI.
How does AI Moderated Interviewer work?
To begin, prepare a discussion guide in Marvin. The AI interviewer will use it for each interview. It won’t repeat questions word for word, but instead adapt to participant responses.
You can also control what details you collect from participants — name, email, video recording, etc. Check the step-by-step guide below for more details.
Once you customize your session, Marvin will create a link. Share this with participants via email or any other channel.
Participants can begin the interview whenever they are available.
Marvin will store each complete interview in your project. You can make notes, add labels, and use Ask AI — just like any other interview. Combine this information with other user feedback in your repository to match research goals.
Demo the capabilities of the AI interviewer, or watch a sample below.
How do I set up an AI-moderated session?
Locate the project in which you want to store interviews. Select “AI-moderated session” under “+ Add new files”.
In the interview details, add your company’s logo and the name of the person requesting the interview.
Mention the topic of the interview. This will be visible to participants.
Choose between multiple AI voices and accents for the interviewer’s voice.
Add an existing discussion guide in your project. You can also create one for this interview. Navigate to “DIscussion guides” in your project to review, edit, or create a guide.
Add a “/” before each question. You can also include context or instructions for AI Moderated Interviewer here.
Choose the video and audio settings, and whether you want to add participant details to the Research Panel.
Click “Create” to generate the interview link. Copy and share it via email or any other channel. You can send it to as many participants as you need. You can do a sample session using the same link to test how well your discussion guide works in a moderated session.
You can edit and manage AI moderated interviews at any time. Locate “Manage” in the selected project.
Marvin will store all completed interviews in the selected project. When you want to stop collecting responses, turn the “Active” toggle to off.
That’s it! You’re all set to use AI Moderated Interviewer.
Write to us at [email protected] with any questions or feedback.
FAQs
Q: Which Marvin plans have access to AI Moderated Interviewer?
A: Marvin users on an Enterprise plan can access the AI Moderated Interviewer now. All other users can request access by contacting [email protected].
Q: Where can I find AI Moderated Interviewer in Marvin?
A: You can create an AI moderated session in any project, under “+ Add New files”.
Q: How can I set up a discussion guide for an AI Moderated Interviewer session?
A: You can use any existing discussion guide in the project or create a new one. Navigate to “Discussion Guides” within your project to review, edit, or create.
Q. What is the participant experience like?
A. Copy the interview link and share it with participants over email or any other platform. You’ll find details of all AI moderated interviews in your project under “Manage”.
Participants can start the interview by clicking the link whenever they are ready. The AI interviewer follows the research discussion guide, responds to participants’ answers, and asks follow-up questions as needed.
Q. Is there a limit to how many sessions I can create?
A. No, you can create an unlimited number of sessions across projects. Each completed AI moderated interview will count towards the file limit for your plan. Users on the Standard and Enterprise plans can upload an unlimited number of files.
Q. How many times can I share a single link?
A. You can invite as many participants as you need. Just copy the link and share it via email or any other channel.
Q. Does the link to a session expire after a specific period?
A. No, the session link does not expire. The link remains active until you decide to stop collecting responses. To do this, go to “Manage” and deactivate the link.
Q. How many participants can the AI Moderated Interviewer speak to at the same time?
A. At launch, the AI Moderated Interviewer can host up to 30 sessions of an interview simultaneously.
Q. Can the AI Moderated Interviewer conduct interviews in different languages?
A. The AI moderator will begin asking questions based on the language of the discussion guide. If the participant responds in a different language, the moderator will switch to the participant’s language if Marvin already supports that language.
Q. Can a participant choose to skip a question?
A. Yes, the participant can let the AI Moderated Interviewer know they would like to skip. It will move on to the next question.
Q. Will the AI Moderated Interviewer repeat a question that the participant has pre-emptively answered?
A. The AI moderator may ask the participant to provide more detail if the answer is unclear or incomplete.
Q. What happens if a participant goes off-topic during the interview?
A. Much like a human moderator, the AI interviewer will gently steer the conversation back to the relevant topic.
Q. Can I pause or resume an interview?
A. Participants can briefly pause the session by saying this to the AI Moderated Interviewer. If they cannot continue and want to come back to it later, they must restart. They just have to click the link when they are ready.
Q. How does the AI interviewer handle inappropriate responses?
A.The AI Moderated interviewer will steer the conversation back to the topic if the participant says something inappropriate or unrelated. Marvin won’t mention such responses in the auto-generated summary You’ll still see such responses in the recording though.
Q. Can the same participant repeat an interview using the same link?
A. Yes, the same participant can use the same link more than once. Marvin saves these as distinct interviews in the project.
Q. What happens if a participant can only complete part of the interview due to network issues?
A. The participant must restart the interview from scratch.
Q. What happens if the participant’s audio or video is unclear or they stop responding?
A. The AI Moderated Interviewer will prompt the participant to let them know the video or audio is unclear. If the participant is still unable to respond, the AI Moderated Interviewer will end the interview.
Q. What happens after a participant completes an interview?
A. Marvin will save the interview in your project. You will receive an email with access to the session and its transcript as soon as it’s processed. Use it like any other interview. You can annotate, run AI analysis, and combine it with other research.
Q. Where can I find AI Moderated Interviewer recordings on Marvin?
A. You’ll find recordings in the project where you created the session.
Q. Can I restrict access to the interview link by adding a password or blocking certain domains?
A. Unfortunately, this is not supported at the moment. We recommend you share the link only with a verified list of participants.