What is Marvin Live Intercept?
Marvin Live Intercept is the first live AI interviewer that automatically captures in-the-moment customer feedback.
Marvin Live Intercept brings the interview into the customer experience itself. You can set a trigger on any webpage or within your product, and Marvin launches an AI interviewer to capture user feedback while they are still moving through a workflow. Instead of asking users to remember what happened later, you can immediately capture what they are doing, what is getting in their way, and what they need next, as it happens.
Users can share their screens to show exactly where they got stuck and what they expected, giving you context that surveys, static forms, and delayed interviews often miss.
Who will have access to Marvin Live Intercept?
Marvin Live Intercept will be available for demo starting July 6, 2026, with broader customer access later in 2026. Learn more.
When should I use Marvin Live Intercept?
With Marvin Live Intercept, you can collect qualitative feedback to:
See how users react to a new feature: Interview customers as they try a new feature to learn what is clear, what is confusing, and what may prevent repeat use.
Learn why users drop off: Launch an interview when a customer abandons onboarding, checkout, or another critical workflow, while the reason is still top of mind.
Improve pricing and packaging: Talk to visitors on pricing pages to uncover objections, missing information, and the questions stopping them from converting.
Test messaging: Capture landing page feedback to understand whether the value proposition is clear, credible, and relevant.
Scale moderated research: Run AI-led interviews across products, segments, and markets simultaneously.
Install Marvin Live Intercept in your webpage or product
Before you set up an Intercept to talk to users, you must connect it to your webpage or product by making a small change to the domain's code. If you can't make changes to your product or website's code, please share the code snippet and instructions to connect Live Intercept with the team concerned.
To find the code snippet, login to Marvin and open the Live Intercept tab from the left navigation menu.
Click Installation in the top left corner.
Copy the snippet under Main code block. It will be the first section on the page.
In case you require guidance or have any questions, please reach out to us at [email protected].
Create an Intercept
In the left navigation on the home page, select Live Intercept. If you’ve already set up an Intercept before, you’ll see the list of interviews on the page. Otherwise, please select Create new Live Intercept.
Give your interview a name. This will not be visible to participants.
Select a domain where you want to add the Intercept. To see your app or webpage in this dropdown, you must first connect Marvin Live Intercept to your domain(s).
Choose a project where you want to store and analyze the feedback.
Click Create to proceed.
Now, you can customize the Intercept. Move between tabs to choose each setting.
Design
Edit the design and text on the widget according to your brand and the feedback you need. You can add a logo, heading, subheading, and customize button copy and color.
Questions
Next, select a discussion guide which contains instructions for the AI Interviewer and the questions you want to ask participants. You can use an existing discussion guide, create a new one from scratch, or use a template.
Triggers
From the Triggers tab, you can control when visitors are intercepted.
Based on the rules you set, Marvin will trigger the widget to pop-up and nudge visitors to give feedback.
You can choose to launch it automatically when a criteria is met, or only when someone clicks on a button or link.
For each option, you can add more criteria and combine multiple rules with and/or functions. Use this quick reference guide to identify which trigger to use.
Launch the Intercept automatically
To launch automatically, you may link it to a custom event on your webpage or domain, such as after a user completes their checkout. Add this snippet in your website/product's code at the exact point where the action happens. Use the same event as your trigger.
window.MarvinIntercept.trackEvent("{{custom event name}}");
If you can't make changes to the code, please share this snippet with the team concerned
Launch the Intercept when a button/link is clicked
You can add the Live Intercept to any button or container on your webpage from the Triggers tab while setting up a new or existing Intercept.
First, you must locate the button ID to which the widget will be attached. You can do this using your browser’s developer tools.
1. Open the webpage where the button is located.
2. Right-click the button and select Inspect (or press Ctrl + Shift + C [Win/Linux] or Command + Option + C [Mac]).
3. In the Elements tab, locate the highlighted button element and look for the id attribute in the HTML.
Note: If the button does not have an id attribute, contact your web developer or tech team to identify the correct element or assign a unique ID.
4. Copy the ID and paste it in Marvin, under Clicked ID is.
Audience
From the Audience tab, you control who sees the widget. It can be everyone who meets the criteria you set up in Triggers, or you can add more filters.
To filter by custom properties, you must add this snippet to your website/product's code. If you can't make changes to the code, please share this with the team concerned.
window.MarvinIntercept.setCustomParams({ {{param1}}: "{{value1}}", {{param2}}: "{{value2}}", {{param3}}: "{{value3}}", });Custom properties could be role, company, cohort, etc.
Use this quick reference guide to identify how to filter the audience.
Settings
In this section, you can control
What happens if a participant dismisses the widget
Whether you want to add participant information to the Research Panel.
Interview language
Interviewer voice
Compliance message or discliamer to be shown before the session begins
Enable or diable screen sharing
Research goals
Choose a turn-based or real-time conversation style for interviews
What is the user experience like?
Visitors to your website or app will see the widget when the trigger condition you set up is met. If they agree to give feedback, the AI Interviewer will begin the session and follow your discussion guide for the entire interview. The entire session is an audio interview, and users cannot give text-based feedback.
The browser may request mic access if it isn’t already granted.
Users cannot complete the interview if they refuse mic access.
Participants can share their screen to show what they expected or where exactly they got stuck.
Once the interview ends, the widget will automatically close. You can find each interview in the project you selected.
Where can I check the feedback?
Capturing feedback in the moment is only the first step. Every completed AI interview flows directly into the project you selected during setup.
Search the transcript and analyze the interviews along with other sources of customer knowledge. You can connect the feedback to what the team already knows about that customer, including past research, NPS scores, support tickets, sales notes, product feedback, and previous conversations.
You can also set up a Slack notification with a direct link to the full recording and transcript for every new interview.
How do I edit, disable or delete an Intercept?
Head to the Intercept tab from the left navigation menu. To stop collecting more responses, toggle the interview to Inactive.
To edit or delete the Intercept, click the three dots against the interview and select the relevant option.
You cannot restore an Intercept or the recorded feedback once you delete it.
FAQs
Q. Is Marvin Live Intercept available to everyone?
A. Not yet. Marvin Live Intercept will be available for demo starting July 6, 2026. Once you sign up, a member of our team will reach out to you with more details.
Q. How do I sign up for Marvin Live Intercept?
A. Please book a demo. A member of our team will reach out to you after you sign up.
Q. Can users type out their answers?
A. No, the AI Interviewer conducts an audio interview to gather more detail. It adapts in real time to participants' questions. Participants can also share their screen to add more visual details about their feedback.
Q. How is Marvin Live Intercept different from an intercept survey?
A. In a survey, participants give answers to questions you already thought of. Marvin's AI Interviewer adapts the conversation to the participant, follows up on what's surprising, and captures screen shares, so you get depth and the why behind the feedback.
Q. How is it different from a traditional intercept tool?
A. Most intercept tools are recruitment tools; they catch someone and sign them up for a study you'll run later. Marvin's intercept is the study. It happens in the moment, while the experience is fresh.
Q. How much control do I have over the interview?
A lot. You write the discussion guide, set research goals, and control the depth of probing per question. You can restrict topics, add compliance language, and train the AI on your methodology. You control what gets asked; Marvin handles how.
Q. Does it work on all websites and inside products?
A. Yes, on any public URL (marketing site, pricing page, onboarding flow) or any in-product feature.
Q. How many languages does it support?
A. 40+ languages, with automatic transcription and translation built in.
Q. Where does the data go?
A. Every response flows into the Marvin Knowledge Hub the moment the session ends, where it can be analyzed and shared as insights across your organization.
Q. Is Marvin secure and compliant?
A. Yes, Marvin is SOC 2 Type II, ISO 27001, ISO 42001, GDPR, HIPAA, and CCPA compliant. PII redaction is automatic.