What is Marvin Live Intercept?
Marvin Live Intercept is the first live AI interviewer that automatically captures in-the-moment customer feedback.
Marvin Live Intercept brings the interview into the customer experience itself. You can set a trigger on any webpage or within your product, and Marvin launches an AI interviewer to capture user feedback while they are still moving through a workflow. Instead of asking users to remember what happened later, you can immediately capture what they are doing, what is getting in their way, and what they need next, as it happens.
Users can share their screens to show exactly where they got stuck and what they expected, giving you context that surveys, static forms, and delayed interviews often miss.
Who will have access to Marvin Live Intercept?
Marvin Live Intercept will be available for demo starting July 6, 2026, with broader customer access later in 2026. Learn more.
When should I use Marvin Live Intercept?
With Marvin Live Intercept, you can collect qualitative feedback to:
See how users react to a new feature: Interview customers as they try a new feature to learn what is clear, what is confusing, and what may prevent repeat use.
Learn why users drop off: Launch an interview when a customer abandons onboarding, checkout, or another critical workflow, while the reason is still top of mind.
Improve pricing and packaging: Talk to visitors on pricing pages to uncover objections, missing information, and the questions stopping them from converting.
Test messaging: Capture landing page feedback to understand whether the value proposition is clear, credible, and relevant.
Scale moderated research: Run AI-led interviews across products, segments, and markets simultaneously.
Install Marvin Live Intercept in your webpage or product
Before you set up an Intercept to talk to users, you must connect it to your webpage or product by making a small change to the domain's code. If you can't make changes to your product or website's code, please share the code snippet and instructions to connect Live Intercept with the team concerned.
To find the code snippet, login to Marvin, and open the Settings tab from the left navigation menu. Click Developer > Install Live Intercept.
Copy the code snippet under Main code block. It will be in the first tab. You can switch between tabs to copy and share all the required code snippets.
In case you require guidance or have any questions, please reach out to us at [email protected].
Create an Intercept
In the left navigation on the home page, select Studies.
If you’ve already set up an Intercept or AI moderated interview before, you’ll see the list of studies on the page. Select any study to open the project where all the interviews are stored.
To set up a new Intercept, click Create under Live Intercept.
Give your interview a name. This will not be visible to participants.
Select a domain where you want to add the Intercept. To see your app or webpage in this dropdown, you must first connect Marvin Live Intercept to your domain(s).
Choose a project where you want to store and analyze the feedback.
Click Create to proceed.
Now, you can customize the Intercept. Move between tabs to choose each setting.
Design
Edit the design and text on the widget according to your brand and the feedback you need. You can add a logo, heading, subheading, and customize button copy and color.
Questions
Next, select a discussion guide which contains instructions for the AI Interviewer and the questions you want to ask participants. You can use an existing discussion guide, create a new one from scratch, or use a template.
Triggers
From the Triggers tab, you can control when visitors are intercepted.
Based on the rules you set, Marvin will trigger the widget to pop-up and nudge visitors to give feedback.
You can choose to launch it automatically when a criteria is met, or only when someone clicks on a button or link.
For each option, you can add more criteria and combine multiple rules with and/or functions. Use this quick reference guide to identify which trigger to use.
Trigger type | Trigger | Target visitors who |
Page | Current page URL | Visited a specific page of your product or app, such as pricing, or the checkout page.
Example: Learn why users didn't complete their checkout. |
Page | Has visited URL | Visited a combination of pages, such as product features and then pricing.
Example: Ask users if the pricing, checkout issues, or something else prevented them from completing a purchase. |
Events | Clicked | Clicked a specific button, heading, or list on a page.
Example: Gather feedback from visitors who tried a new feature or clicked Learn More. |
Events | Custom event | Did a specific action, such as completed checkout, filled a form, or downloaded a report (you must track these events in your website/product to use them as a trigger).
Example: Engage users who downloaded your latest how-to ebook or guide. |
Session | Duration | Spent at least a certain amount of time on your website or product.
Example: Intercept users who spend more than 10 minutes on the checkout page. |
Session | Active duration | Similar to Duration, but excludes the time the visitor spent on another application or tab. |
Session | First time visit | Are new users
Example: Help onboard users or collect first-impression feedback |
Session | Pages viewed this session | Viewed at least or not more than a certain number of pages on your website product
Example: Speak to visitors who have visited at least 4 pages, indicating they want more information on a topic. |
Location | Country | With an IP address from a specific country.
Example: Gather feedback on localized messaging, region-specific features, or compliance-driven surveys. |
Technology | Browser | Using a specific browser
Example: Debug or collect feedback only from Google Chrome users. |
Technology | OS | Using a specific OS
Example: Get feedback from iOS users. |
Technology | Device | Are on a specific device
Example: Compare feedback from for mobile vs desktop visitors to improve the experience. |
Source | UTM source | Were redirected from a specific campaign, channel, or referral source
Example: Speak to users who saw an ad on Linkedin to understand user personas better. |
Launch the Intercept automatically
To launch automatically, you may link it to a custom event on your webpage or domain, such as after a user completes their checkout. Add this snippet in your website/product's code at the exact point where the action happens. Use the same event as your trigger.
window.MarvinIntercept.trackEvent("{{custom event name}}");
If you can't make changes to the code, please share this snippet with the team concerned
Launch the Intercept when a button/link is clicked
You can add the Live Intercept to any button or container on your webpage from the Triggers tab while setting up a new or existing Intercept.
First, you must locate the button ID to which the widget will be attached. You can do this using your browser’s developer tools.
1. Open the webpage where the button is located.
2. Right-click the button and select Inspect (or press Ctrl + Shift + C [Win/Linux] or Command + Option + C [Mac]).
3. In the Elements tab, locate the highlighted button element and look for the id attribute in the HTML.
Note: If the button does not have an id attribute, contact your web developer or tech team to identify the correct element or assign a unique ID.
4. Copy the ID and paste it in Marvin, under Clicked ID is.
Audience
From the Audience tab, you control who sees the widget. It can be everyone who meets the criteria you set up in Triggers, or you can add more filters.
To filter by custom properties, you must add this snippet to your website/product's code. If you can't make changes to the code, please share this with the team concerned.
window.MarvinIntercept.setCustomParams({ {{param1}}: "{{value1}}", {{param2}}: "{{value2}}", {{param3}}: "{{value3}}", });Custom properties could be role, company, cohort, etc.
Use this quick reference guide to identify how to filter the audience.
Filter type | Filter | How to use this filter |
User | User ID | Show or hide the widget from specific users, based on the user ID in your database.
Example: Intercept users who signed-up for an early access waitlist. |
User | Show or hide the widget from a specific email domain.
Example: Speak to users from specific companies. | |
User | Name | Show or hide the widget from specific users, based on the name in your database. Similar to User ID. |
Custom properties | Custom | Filter by custom attributes you track on your website/product, such as created_first_document or visited_aboutus. You must make changes to the code to see the custom properties in the Audience tab. |
Previous Intercepts | Custom | Include or exclude visitors who may have seen, completed, or skipped another Marvin Live Intercept
Example: Control how often visitors are being asked for feedback |
Settings
In this section, you can control
What happens if a participant dismisses the widget
Whether you want to add participant information to the Research Panel.
Interview language
Interviewer voice
Compliance message or discliamer to be shown before the session begins
Enable or diable screen sharing
Research goals
Choose a turn-based or real-time conversation style for interviews
What is the user experience like?
Visitors to your website or app will see the widget when the trigger condition you set up is met. If they agree to give feedback, the AI Interviewer will begin the session and follow your discussion guide for the entire interview. The entire session is an audio interview, and users cannot give text-based feedback.
The browser may request mic access if it isn’t already granted.
Users cannot complete the interview if they refuse mic access.
Participants can share their screen to show what they expected or where exactly they got stuck.
Once the interview ends, the widget will automatically close. You can find each interview in the project you selected.
Where can I check and analyze the feedback?
Capturing feedback in the moment is only the first step. Every completed AI interview flows directly into the project you selected during setup.
Marvin will automatically create an overview of the insights from the study. Learn more about analyzing Intercept studies in our help center article.
You can also analyze the interviews along with other sources of customer knowledge in Ask AI and Deep Research. Connect the feedback to what the team already knows about a customer, including past research, NPS scores, support tickets, sales notes, product feedback, and previous conversations.
You can also set up a Slack notification with a direct link to the full recording and transcript for every new interview.
How do I edit, disable or delete an Intercept?
Head to the Intercept tab from the left navigation menu. Click the three dots against the Intercept to Publish or Unpublish the study.
To change the design, questions, triggers, audience, settings, or domain to which the Intercept is added, select Edit config.
Click Edit against the domain name to add the Intercept to another website or product.
To change the name of the Intercpt, click the pencil icon when you hover against the name.
To delete an Intercept, select the three dots in the top toolbar in the configuration panel and click Delete.
You cannot restore an Intercept or the recorded feedback once you delete it.
FAQs
Q. Is Marvin Live Intercept available to everyone?
A. Not yet. Marvin Live Intercept will be available for demo starting July 6, 2026. Once you sign up, a member of our team will reach out to you with more details.
Q. How do I sign up for Marvin Live Intercept?
A. Please book a demo. A member of our team will reach out to you after you sign up.
Q. Can users type out their answers?
A. No, the AI Interviewer conducts an audio interview to gather more detail. It adapts in real time to participants' questions. Participants can also share their screen to add more visual details about their feedback.
Q. How is Marvin Live Intercept different from an intercept survey?
A. In a survey, participants give answers to questions you already thought of. Marvin's AI Interviewer adapts the conversation to the participant, follows up on what's surprising, and captures screen shares, so you get depth and the why behind the feedback.
Q. How is it different from a traditional intercept tool?
A. Most intercept tools are recruitment tools; they catch someone and sign them up for a study you'll run later. Marvin's intercept is the study. It happens in the moment, while the experience is fresh.
Q. How much control do I have over the interview?
A lot. You write the discussion guide, set research goals, and control the depth of probing per question. You can restrict topics, add compliance language, and train the AI on your methodology. You control what gets asked; Marvin handles how.
Q. Does it work on all websites and inside products?
A. Yes, on any public URL (marketing site, pricing page, onboarding flow) or any in-product feature.
Q. How many languages does it support?
A. 40+ languages, with automatic transcription and translation built in.
Q. Where does the data go?
A. Every response flows into the Marvin Knowledge Hub the moment the session ends, where it can be analyzed and shared as insights across your organization.
Q. Is Marvin secure and compliant?
A. Yes, Marvin is SOC 2 Type II, ISO 27001, ISO 42001, GDPR, HIPAA, and CCPA compliant. PII redaction is automatic.