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Mask personally identifiable information (PII) in AI Interviewer and Live Intercept studies

Redact PII from AI Interviewer and Live Intercept studies

Marvin can automatically detect, remove, and redact personally identifiable information (PII) from AI interviews. In this article, learn how to mask PII in transcripts, recordings, and screen shares for AI Interviewer and Live Intercept studies.

You can choose what kind of PII to redact, such as names, email addresses, age, location, gender, etc.

PII redaction is available to all Admins, Full seats, and Collaborators on Enterprise plans. Users on Pro plans can add on PII redaction as an upgrade.

With PII redaction, you can protect your data and make sure your research complies with privacy regulations like GDPR and HIPAA.

Which languages is PII redaction available for?

PII redaction is available for all 30 languages supported by the AI Interviewer:

1. English (US)

2. English (GB)

3. English (AU)

4. English (IE)

5. English (IN)

6. English (AB)

7. English (WL)

8. French (FR)

9. German

10. Portuguese (PT)

11. Spanish (US)

12. Dutch (NL)

13. Polish (PL)

14. Spanish (ES)

15. Vietnamese

16. Italian (IT)

17. Hindi (IN)

18. Japanese (JP)

19. Chinese (CH)

20. Finnish (FI)

21. Korean (KR)

22. Russian (RU)

23. Turkish (TR)

24. Ukrainian (UA)

25. French (CA)

26. German (AT)

27. German (CH)

28. Portuguese (BR)

29. Spanish (Colombia)

30. Spanish (Mexico)

How do I mask PII in AI Interviewer and Live Intercept studies?

Open the Studies tab from the left navigation menu in Home.

Find your study and click the three dots against the study name. Select Hide participant’s personal info from the dropdown.

What kind of information can I mask?

You'll see a range of options and controls to mask PII. Let's explore how each of them works:

  1. Remove video: Delete just the video recording. You'll retain the audio, transcript, and corresponding notes.

  2. Remove audio: Delete the audio, transcript and notes, and retain just the video.

  3. Blur entire video: Marvin can automatically mask the entire video for you. You'll can still view the recording, but it will be completely blurred.

  4. Blur faces and names: Marvin can automatically detect and blur faces and/or names throughout the video, even if they appear as speaker labels or on a screen share. When you toggle on this option, you can decide to blur faces or names, or blur both.

5. Blur selected area in the video: You can apply a mask to a specific clip and area of the video. Marvin gives you the option to blur different areas for different parts of the video.

6. Modulate voices of people: Distort the voices of all participants to mask their identity.

7. Anonymize speaker identities: Replaces the name and email of each speaker with an alias in speaker tags, the Participant panel, Research Panel, Ask AI answers, notes, auto-notes, and file summaries. Ensure Marvin users cannot identify an anonymized speaker by their name, email ID or other personal details.
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This is a distinct and more advanced redaction compared with blurring names and email addresses in the video, audio, and transcript. Learn more.

8. Hide sensitive details from transcript and audio: Here, you have granular control to remove specific information from the audio and transcript. Marvin can detect and redact information such as phone numbers, banking details, age, etc. in the supported languages.

Note: If any notes were added to the transcript before redaction, the notes will remain unchanged. Please check and create notes carefully for such files.

Confirm the changes

Once you’ve selected the changes you want to make, click Save setting. Do note that this applies to all new interviews and does not redact PII in the interviews which have already been completed. To redact existing interviews, follow the steps in the next section.

Marvin securely deletes the original video files after processing and stores just the PII-redacted version. This action is not reversible.

Redact PII from existing interviews

To mask PII in interviews already completed, go to your study from the Studies tab.

Mask PII for multiple interviews together

Open the Sessions tab from the top toolbar. You'll see all the interviews in the study listed. Check the box when you hover over an interview, or check All files at the top of the list. Click All actions in the toolbar and select Hide participant's personal info.

Toggle on Remove personally identifiable information from survey, and select which PII you want to mask. This information will only be redacted in open-ended responses. Marvin will not redact the data in your notes, so please make sure that they do not contain any sensitive data. Notes are visible to everyone who has access to the study.

In case the survey does not have any open-ended responses, the option to Hide participant's personal info will not be clickable.

Mask PII for one interview at a time

Switch to the Individual Respondents tab from the top toolbar. Choose the name of the participant on the left and click on Full session on the right to open the interview.

Click All actions in the top toolbar and select Hide participant’s personal info. You can choose from the same settings available for masking data in the study.

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