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Analyze surveys on Marvin

Visualize and analyze surveys with AI

Updated yesterday

Marvin integrates with multiple survey tools, including Pendo, Qualtrics, Google Forms, Dscout, and SurveyMonkey. You can also upload CSV files containing survey data.

Whether you’re analyzing surveys with NPS scores, feedback, or to build a participant database, Marvin is designed to help you extract key insights.

Use AI analysis to combine this with other customer knowledge in your repository.

Viewing survey data on Marvin

You can view survey data in three convenient formats on Marvin:

Summary

In this tab, you’ll see all responses grouped by question. You'll see each question categorized as participant data, a single/multi-choice response, NPS, or an open-ended response.

Select a question in the left panel to see all the corresponding responses in the right panel.

You categorize questions while importing surveys. You can change this at any point if you chose incorrectly while importing.

Close-ended responses

You can visualize all close-ended responses as raw data, pie charts, or bar graphs.

Add these graphs to Insight reports to share key data with other stakeholders.

Open-ended responses

Marvin will create notes for each open-ended response. You can add labels to categorize them. Combine these survey notes with other project notes on the Analyze tab.

Individual Respondents

Use this view to see all responses from a single participant on the right. Scroll through participants on the left.

Responses

In this tab, you can view close-ended responses from all participants in a single table on the left. You’ll see open-ended responses as individual notes on the right when you click on a participant name.

Use Marvin’s AI to analyze survey data

Filter

Filter by survey metadata (close-ended responses) to focus on specific sets of users. You can apply multiple filters at the same time. For example, you may want to analyze data from users aged 25–30 who live in Los Angeles.

AI analysis

Get insights on the survey responses more quickly with Ask AI. Marvin can make lists, summarize key takeaways, and even create a quick thematic analysis.

Marvin will also make this survey data searchable and accessible to all users when they use Ask AI to surface insights across the repository. It's a great way to combine it with other user research.

Change question type

If you categorized a survey question incorrectly while importing, you can change it at any point.

To convert an open-ended response to a close-ended one, select "Convert notes to raw data" under "Action".

Similarly, convert an open-ended question to a close-ended one by selecting "Create note for each response" under "Actions".

You can also re-categorize close-ended questions as single choice, multi choice, ranking, or NPS.

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