Import and analyze Qualtrics surveys

Import Qualitrics surveys into Marvin to analyze survey data, add notes to it, and sync participant data with your Research Panel. Read on to find out more.

To import surveys from Qualtrics into Marvin, you must first integrate both accounts.

In the left navigation bar, select Settings > Integrations.

Click Connect under Qualtrics.

You’ll see the Qualtrics login page open in another tab*. Enter your credentials and grant the required access.

*Please check that your browser settings allow pop-up windows.

In case the connection is not successful, please make sure that API access is enabled for your account in Qualtrics. Please reach out to a Qualtrics Admin to check/edit API settings for your account.

They can manage these settings for each Qualtrics user by following these steps:

Admin (in the main menu dropdown) > Users > (Select User) > Enable Access API (select check box under "As type")

Once you have integrated your account, please navigate to the project to which you want to add surveys.

In the Files tab, click Add new files. Select Import Qualtrics survey when you hover over Surveys.

You’ll see a list of the Qualtrics surveys you can import. Choose your survey and click Import.

You can choose to import data from specific or all questions in the survey. Each question is imported as a separate column.

If you want to remove columns, uncheck the ones you want to leave out.

To begin, you need to identify the columns that contain participant data, such as names and email addresses. Marvin will auto detect the column using AI.

In case it hasn't detected it correctly, click Select from all columns. Select any other column that you want Marvin to consider as responses for participant names

If you don't have the names of respondents, click Survey doesn't contain respondent names to proceed.

Similarly, Marvin will detect the column that contains emails.

To choose another column, click Select from all columns.

If you don't have respondent emails, click Survey doesn't contain respondent emails to proceed.

You can also add these participants to your Research Panel in Marvin. We recommend you do this to maintain your participant database. You can also keep track of all the interactions each user has with the different teams and channels in your company.

Marvin will use AI to automatically categorize each question in the survey as open-ended, NPS, single choice, card sort, and ranking.

You can check the AI mapping for each question. Marvin will highlight the ones where you need to confirm the categorization. If Marvin has correctly identified the type of question, click Yes.

To change the categorization, click No and choose the right type of question.

Complete the import once you've checked all the questions. You can also check and revise after the survey has been uploaded.

It may take a few minutes to complete the import. The task will continue running in the background even if you navigate away. You'll find the survey in the project files once the upload is complete.

If you add questions to the survey in Qualtrics after the initial import, you can still sync these to Marvin. You can also add questions you skipped during the initial setup.

To add new questions, open the survey from the project where you first imported it. In the top toolbar, select All actions > Import new questions.

Marvin will check for new questions once a day. If you’ve recently added to your survey in Qualtrics and don’t see the question, click Check for new questions in the top right corner. You may need to login to Qualtrics to trigger this check if you haven't integrated your Qualtrics account with Marvin.

You can also search among the new questions to quickly find the ones you want to import.

Tick the question(s) you want to import and click Import question to proceed.

Marvin will automatically detect the question type. To edit it, click the question type and select an option from the drop down. Click Finish mapping to proceed.

Marvin will add answers from the 5,000 most recent responses, along with corresponding notes, filters, and participant details.

It may take a couple of minutes for all the notes to sync.

Marvin presents all the survey data in three tabs – Summary, Individual Respondents and, Responses.

You’ll see all the data grouped by question in the Summary tab.

Use this tab to view all the responses of one participant in a single table. Easily navigate between respondents by clicking on their name

To view all responses in one, easy-to-read table, head to the Responses tab. You can add file tags and edit data directly from the table.

You have a few options to filter and analyze the survey data.

Click the drop down menu against Filter responses by to see filters for individual questions. You can choose to view data of specific responses to questions. You can apply multiple filters here. For example, you can focus on a data set of users who "Use your product twice a week" and are "Windows users".

Similarly, you can choose to see only the single-choice, multiple-choice, NPS or ranking responses when you click the drop down menu that says Single choice.

Marvin can arrange all the metadata or quantitative data in a bar graph or pie chart (or notes in case of open-ended questions) when you click Pie Chart. You'll see the open-ended responses or qualitative data as notes in case of open-ended questions. Use these notes for analysis and cross-project analysis.

You can also add a survey question as a field to the research panel.

To find insights in the data, type your query in the Ask AI bar in the Questions tab.

Or use the suggested prompts to get started.

When you ask a question, Marvin will auto-detect whether you want to analyze responses from one, multiple, or all questions in the survey. If there are multiple options, it'll ask for clarification before giving you an answer

Select the questions from the list or run the analysis on the entire survey.

Or, before you run the query, click + Questions and select the relevant questions.

For each answer, you can check which data Ask AI considered. You'll see the information under the question, as "Entire study", "1 question applied, etc."

Marvin will link each insight to the exact respondent it came from.

You can also:

It may ask for inputs to clarify your query. The AI will create charts to help you visualize the data where relevant.

Ask AI can help you identify trends, patterns, and outliers, and present it in easy-to read takeaways. Use it to speed up your analysis, focus on specific questions or participants, and surface hard-to-identify insights.

Marvin can also import the latest responses to the survey. All you have to do is click Import new responses on the top navigation bar. The data is automatically updated twice a day, but you can also choose to trigger the update manually.

All responses once imported into Marvin will remain in your repository, even if you delete the data from Qualtrics.

Q. Do I need to integrate my Qualtrics account before I import a survey?

A. Yes, Marvin will take you the integration setup the first time you import a survey from Qualtrics.
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​Q. Which roles in Marvin can import and edit Qualtrics surveys?

A. Admins, Full seat users, and Collaborators on Pro and Enterprise plans can work on Qualtrics surveys.

Q. Can I import all types of questions from Qualtrics?

A. Marvin can import most questions and corresponding notes, filters, and participant details from Qualtrics surveys.

It cannot sync the following properties: constant sum, slider, and side-by-side questions, matrix text entry, file uploads, pick/group/rank, drill down, signature, heat map, hot spot, highlight.

Q. Will all survey responses be imported?

A. Marvin imports the 5,000 most recent responses the first time you . Older ones stay blank. This matches how much history the first import brings in.

Q. Do new survey responses automatically sync to Marvin?
A. To automatically import new responses, you must toggle on Update data everyday in the survey. Marvin checks and updates responses once a day. You can also manually trigger the update manually from All actions > Import new responses.

Q. If I make changes to the survey questions in Qualtrics, will they automatically update in Marvin?

No, but you can bring in any new questions you've added from All actions > Import new questions (it will be disabled while PII is being redacted). You must select the questions you want to import and confirm their question type to complete the update. Don't see a question you added recently? Select Check for new questions from the Import new questions page.

Edits to questions or deleted questions will not automatically be synced. We do this to make sure you don't lose any edits to the data in Marvin.

Q. If I update a survey, is it an entirely new import of the whole survey?

A. No. It adds new questions to the survey you already have in Marvin. None of your existing data is replaced.

Q. How does Marvin know a question is new?

A. During each daily sync or when you Check for new questions, it compares the questions in Qualtrics with the existing import.

Q. Can I import questions I skipped during the initial setup?

A. Yes, you'll see these questions when you Import new questions.

Q. Will Marvin update the question if I rename it in Qualtrics?

A. No, Marvin only detects new questions when you update a survey. This is to make sure you don't lose any edits you made while renaming a question in Marvin.

Q. Can I delete a question in Marvin?

A. Yes, click the three dots menu against any question in the Questions tab and select Delete question.

Q. I deleted a question in Marvin by mistake. Can I get it back?

A. Yes. Select All actions > Import new questions to bring back the 5,000 most recent responses to the question.

Q. How do I disconnect my Qualtrics account from Marvin?
A. You can delink your Qualtrics account at any time. Just head to Integrations and select Disconnect under Qualtrics.