Import and analyze Qualtrics surveys

You can import Qualtrics surveys into Marvin to analyze responses, make notes on them, and add participant data to the research panel as well. Read on to find out more.

To import surveys from Qualtrics into your Marvin account, you need to first integrate both accounts.

In the left navigation bar, select "Integrations" and click "Connect" under Qualtrics. You’ll see the Qualtrics login page open in another tab. Enter your credentials and grant the required access.

Once you have integrated your account, please navigate to the project to which you want to add surveys.

All the data you import from a survey is segmented into three parts:

Participants names and email addresses are participant data. You can let Marvin know which column to read as participant data.

You can also add these participants to your research panel in Marvin.

Let Marvin know which questions in the survey are open-ended. Choose the questions that have qualitative data. These answers are subjective and are usually unique to each participant.

All the remaining questions or columns will be imported as survey metadata. This is usually quantitative data. You can filter by metadata while analyzing the survey.

Once you’ve segmented your survey responses, you’ll see a confirmation screen. Click "Confirm import" to go ahead.

Marvin presents all the survey data in three tabs – Summary, Individual Respondents and, Responses.

You’ll see all the data grouped by question in the Summary tab.

Use this tab to view all the responses of one participant in a single table. Easily navigate between respondents by clicking on their name

To view all responses in one, easy-to-read table, head to the Responses tab. You can add file tags and edit data directly from the table.

You have a few options to filter and analyze the survey data.

Click the drop down menu against "Filter responses by" to see filters for individual questions. You can choose to view data of specific responses to questions. You can apply multiple filters here. For example, you can focus on a data set of users who "Use your product twice a week" and are "Windows users".

Similarly, you can choose to see only the single-choice, multiple-choice, NPS or ranking responses when you click the drop down menu that says "Single choice".

Marvin can arrange all the metadata or quantitative data in a bar graph or pie chart (or notes in case of open-ended questions) when you click "Pie Chart". You'll see the open-ended responses or qualitative data as notes in case of open-ended questions. Use these notes for analysis and cross-project analysis.

You’ll also have an option to add a survey question as a field to the research panel.

To derive insights, type in any questions and prompts into the Ask AI field. Marvin will search across questions to find you relevant answers.

You can use this to identify trends, patterns and outliers. Use it to speed up your analysis, focus on specific questions or participants, and surface hard-to-identify insights.

Marvin can also import the latest responses to the survey. All you have to do is click "Import new responses" on the top navigation bar. The data is automatically updated twice a day, but you can also choose to trigger the update manually.

Q. How do I disconnect my Qualtrics account from Marvin?
A. You can delink your Qualtrics account at any time. Just head to "Integrations" and select "Disconnect" under Qualtrics.