What is Marvin Live Intercept?
Marvin Live Intercept is the first live AI interviewer that automatically captures in-the-moment customer feedback.
Marvin Live Intercept brings the interview into the customer experience itself. You can set a trigger on any webpage or within your product, and Marvin launches an AI interviewer to capture user feedback while they are still moving through a workflow. Instead of asking users to remember what happened later, you can immediately capture what they are doing, what is getting in their way, and what they need next, as it happens.
Users can share their screens to show exactly where they got stuck and what they expected, giving you context that surveys, static forms, and delayed interviews often miss.
Who will have access to Marvin Live Intercept?
Marvin Live Intercept will be available for demo starting July 6, 2026, with broader customer access later in 2026. Learn more.
When should I use Marvin Live Intercept?
With Marvin Live Intercept, you can collect qualitative feedback to:
See how users react to a new feature: Interview customers as they try a new feature to learn what is clear, what is confusing, and what may prevent repeat use.
Learn why users drop off: Launch an interview when a customer abandons onboarding, checkout, or another critical workflow, while the reason is still top of mind.
Improve pricing and packaging: Talk to visitors on pricing pages to uncover objections, missing information, and the questions stopping them from converting.
Test messaging: Capture landing page feedback to understand whether the value proposition is clear, credible, and relevant.
Scale moderated research: Run AI-led interviews across products, segments, and markets simultaneously.
How do I set up a Marvin Live Intercept?
In the left navigation on the home page, select Intercept. If you’ve already set up an Intercept before, you’ll see the list of interviews on the page. Otherwise, please select Create new interviewer.
Give your interview a name. This will not be visible to participants.
Paste the URL to which you want to add the Intercept.
Choose a project where you want to store and analyze the feedback.
Click Create interviewer to proceed.
Now, you can customize the Intercept. Move between tabs to choose each setting.
Installation
Add your domain and have a member of your engineering team follow the instructions on how to embed the Intercept in your webpage or product. You’ll need to make a small addition to the code for your webpage or product. In case you require guidance or have any questions, please reach out to us at [email protected].
Design
Edit the design and text on the widget according to your brand and the feedback you need. You can add a logo, heading, subheading, and customize button copy and color.
Questions
Next, select a discussion guide which contains instructions for the AI Interviewer and the questions you want to ask participants. You can use an existing discussion guide, create a new one from scratch, or use a template.
Triggers
Add the logic that will trigger the widget to pop-up and nudge users to give feedback. You have a range of options, from events to location, to choose from.
You can also add multiple rules with and/or functions.
Settings
In this section, you can control how the widget behaves after the trigger conditions are met. You control how and when it is shown and what happens if a participant dismisses the widget.
What is the user experience like?
Visitors to your website or app will see the widget when the trigger condition you set up is met. If they agree to give feedback, the AI Interviewer will begin the session and follow your discussion guide for the entire interview. The entire session is an audio interview, and users cannot give text-based feedback.
The browser may request mic access if it isn’t already granted.
Users cannot complete the interview if they refuse mic access.
Participants can share their screen to show what they expected or where exactly they got stuck.
Once the interview ends, the widget will automatically close. You can find each interview in the project you selected.
Where can I check the feedback?
Capturing feedback in the moment is only the first step. Every completed AI interview flows directly into the project you selected during setup.
Search the transcript and analyze the interviews along with other sources of customer knowledge. You can connect the feedback to what the team already knows about that customer, including past research, NPS scores, support tickets, sales notes, product feedback, and previous conversations.
You can also set up a Slack notification with a direct link to the full recording and transcript for every new interview.
How do I edit, disable or delete an Intercept?
Head to the Intercept tab from the left navigation menu. To stop collecting more responses, toggle the interview to Inactive.
To edit or delete the Intercept, click the three dots against the interview and select the relevant option.
You cannot restore an Intercept or the recorded feedback once you delete it.
FAQs
Q. Is Marvin Live Intercept available to everyone?
A. Not yet. Marvin Live Intercept will be available for demo starting July 6, 2026. Once you sign up, a member of our team will reach out to you with more details.
Q. How do I sign up for Marvin Live Intercept?
A. Please book a demo. A member of our team will reach out to you shortly.
Q. Can users type out their answers?
A. No, the AI Interviewer conducts an audio interview to gather more detail. It adapts in real time to participants' questions. Participants can also share their screen to add more visual details about their feedback.