You can import from SurveyMonkey into Marvin to analyze survey data, make notes on it and add participant data to the research panel as well.
Integrating your accounts
To import surveys from SurveyMonkey into your Marvin account, you need to first integrate both accounts.
In the left navigation bar, select ‘Integrations’ and click ‘Connect’ under SurveyMonkey. You’ll see a pop-up window to login into SurveyMonkey*. Enter your account credentials.
*Please check that your browser settings allow pop-up windows.
To continue importing, you need to grant Marvin the required access. You’ll be able to see details of the permissions required, which include being able to read survey responses and metadata.
Once you accept, you’ll see confirmation that the integration is complete.
You can also integrate your SurveyMonkey account the first time you try to import a survey.
Importing surveys
Please navigate to the project to which you want to add surveys.
In the ‘Files’ tab, click ‘Add new files’. Select the option to import from SurveyMonkey when you hover over ‘Surveys’.
You’ll see a list of the SurveyMonkey surveys you can import. Choose your survey and click ‘Next’.
You can choose to import data from specific or all questions in the survey. Each question is imported as a separate column.
How Marvin presents survey data
All the data you import from a survey is segmented into three parts:
Participant data
Open-ended questions
Survey metadata
Participant data
Participants names and email addresses are participant data. You can let Marvin know which column to read as participant data.
You can also add these participants to your research panel in Marvin.
Open-ended questions
Let Marvin know which questions in the survey are open-ended. Choose the questions that have qualitative data. These answers are subjective and are usually unique to each participant.
Survey metadata
All the remaining questions or columns will be imported as survey metadata. This is usually quantitative data. You can filter by metadata while analyzing the survey.
Once you’ve segmented your survey responses, you’ll see a confirmation screen. Click ‘Confirm import’ to go ahead.
Viewing the data in Marvin
Marvin presents all the survey data in two tabs – Summary and Raw data.
Summary
You’ll see all the data grouped by question in the Summary tab.
Raw data
In this tab, you’ll see the responses grouped by participant and in tabular format.
Filtering and analyzing the survey
You have a few options to filter and analyze the survey data.
Click the drop down menu against ‘Filter responses by’ to see filters for individual questions. You can choose to view data of specific responses to questions. You can apply multiple filters here. For example, you can focus on a data set of users who ‘Use your product twice a week’ and are ‘Windows users’.
Similarly, you can choose to see only the single-choice, multiple-choice, NPS or ranking responses when you click the drop down menu that says ‘Single choice’.
Marvin can present all the metadata or quantitative data in a bar graph or pie chart (or notes in case of open-ended questions) when you click ‘Pie Chart.’ You'll see the open-ended responses or qualitative data as notes in case of open-ended questions. You can use these notes for analysis and cross-project analysis.
You’ll also have an option to add a survey question as a field to the research panel.
To derive insights, type in any questions and prompts into the Ask AI field. Marvin’s AI can identify trends, patterns and outliers. Use it to speed up your analysis, focus on specific questions or participants, and surface hard-to-identify insights.
Import new responses
Marvin can also import the latest responses to the survey. All you have to do is click ‘Import new responses’ on the top navigation bar. The data is automatically updated twice a day, but you can also choose to trigger the update manually.